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Advertising Account Executive
Job Profile / Description
Advertising account executives work with multiple organizations and act as the liaison between the customer/client and the organization.
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What is the roles of an advertising account executive?
These are just some of the things you may get involved in:
- Meeting and keeping in touch with customers to discuss and determine their advertising needs;
- Dealing with agency colleagues to design advertising campaigns to meet customer's expectations and budgets;
- Sharing campaign ideas for the client;
- To contact and keep in regular contact with both clients and advertising agencies to ensure effective communication flow;
- Negotiation on activities with clients and agency staff;
- To ratify or modify the clients creative work;
- Managing campaign funds;
- Preparation of client reports;
- Monitoring activities;
- Managerial work;
- Scheduling and attending meetings.
Are there specific entry requirements?
This kind of role does not have specific entry requirements but it may be helpful to have a degree on a relevant subject (e.g. marketing, business, advertising etc) as it is a very competitive sector. It may also be useful to have some work experience in a relevant environment.
Skills and attributes for the job....
An advertising account executive must be able to:
- Quickly absorb and analyse large amounts of information;
- Show enthusiasm, energy and imagination;
- Be personable, outgoing and show diplomacy;
- Show clear communication and writing skills;
- Contribute ideas;
- Be highly organized and flexible;
- Show IT literacy;
- Be comfortable working as part of a team.
How much would an advertising account executive earn?
Starting salaries tend to be about £12,000 a year depending on the type and size of the employer. Experienced account managers may be given up to £45,000 a year. Most senior account managers earn more than £90,000.
What would my hours be?
It’s common to be on a standard 35-40 hour working week but it is likely that there will be longer days in order to meet the project's deadlines. This may include evening and weekend work.
And what career progression is there?
Experienced account managers may move into account director position.
With further training, they are likely to become a customer service director who may have overall responsibility for the account management department. After building a reputation, some set up their own institutions.
What training would I expect to do?
Training for this kind of role is mostly on the job. Some agencies may want execs to do external training, such as, with the Institute of Practitioners in Advertising (IPA) and some more encourage execs to work towards the Chartered Institute of Marketing (CIM).
Training usually includes:
- Increasing knowledge of marketing, branding, and information on how to collect and analyse the competition;
- Advertising capacity, including research methods;
- Organizational skills, such as teamwork and coordination development;
- Communication skills, such as contact reports, detailed records of meetings with clients.
Where can I find advertising account executive roles?
That’s simple; just click on this link to find the latest advertising account executive roles in your location.
Search for advertising account executive roles here.
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Browse through other advertising, marketing or PR jobs here.
Find out information about other advertising, marketing or PR jobs here.
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